Next Rockford members focus their diverse professional skills and personal background in the following areas:
- Improve and enhance education at all levels in the Rockford area in order to positively influence economic revitalization;
- Create, implement and support plans to retain existing businesses and grow new business opportunities in the Rockford area;
- Attract and retain talent, with a special emphasis on encouraging college graduates to bring their skills home to Rockford; and
- Develop Rockford as the regional hub for cultural, recreational, educational and commercial opportunities.